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INSIDE ANOMALY: WHO WE ARE / OUR PHILOSOPHY

No.12 - May 11th, 2017

Integrity, quality and transparency are the very core principles ANOMALY is built upon. We are a brand born out of dislike for excess and desire for subtle detail and clean design, creating classic, everyday staples crafted from natural, Indian textiles. Our aim with the design of each garment is to help you build a wardrobe that is funcitonal, versatile and helps you move through your day with confidence.

 

OUR STUDIO / STORE

We have a retail space located within our design studio in Shahpur Jat, New Delhi. Each collection is conceptualized in our sun-filled studio. Working with simple and functional patterns, we focus on subtle details, stitching techniques and textures to create modern silhouettes with a unique Indian sensibility. A warm and welcoming space, our studio has attracted clients, collaborators and friends from all over the world.

An extension of our design philosophy and pared down sensibility, our store is an opportunity for us to meet our customers face to face, show them our collections and help them try on garments in person. We have our latest collections and bestsellers available for sale and everyday essentials available for order. Curated thoughtfully to offer a relaxed, yet enjoyable experience, we welcome our customers to visit us Monday – Saturday / 10am – 7pm.

For general inquiries or to make an appointment, email us at ask@shopanomaly.in or call us at 011-49056967.

 

THE WORKSHOP / OUR PROCESS

Each and every garment we sell is cut, sewn and packaged in our workshop which is located in the same building as our design studio. Having a small, yet skilled team of artisans and a trained production staff, we are proud to be able to produce our collections in-house, focusing on quality and attention to detail.
In addition to producing for our own brand, we have been fortunate to produce for external buyers and clients such as London based, ethical clothing startup FOOL DOST, uniform design and production for fine dining restaurant WD-HOUSE, opening soon in GK-2, New Delhi to name a few.
We produce small and large orders for like-minded clients who value quality and transparency. Connect with us via email at ask@shopanomaly.in or visit us if you’d like to collaborate on a project with us!

 

SUSTAINABILITY

We ensure each and every order is stitched and finished with utmost care using ethical production methods and careful consumption of materials. We maintain limited inventory, producing online orders and wholesale orders based on demand and keeping limited stock in our store and for our retailers in India. Our production team ensures fabrics are consolidated and leftover scraps are upcycled.
Providing a clean and respectful working environment to our karigars and staff is just as important to us as the clothing we make. Everything we do and create stems from the aim to discourage the disposable view of clothing and excess availability of mass produced fashion.

 

WHOLESALE / RETAIL

Our clothing is available in select stores in India, New Zealand and Zurich. We produce small and large quanitites for our international buyers. If you are a retailer interested in stocking ANOMALY, we’d love to hear from you! Please get in touch at ask@shopanomaly.in with a little bit about your store and if there are any products or collections that you are particularly interested in. You can also visit us at our studio/store to view our collections and make your selections.

 

SHIPPING / PACKAGING

Each order is carefully finished and packaged in our workshop. We ensure every shipment is checked thoroughly before leaving our premises. Our branding materials are simple and convey our vision – ‘less is more’.
It is our hope that by thoughtful production and consumption, we can focus on design and quality, creating timeless clothing for our customer.

Photography: Yashasvi Sharma (@yashasvisharma )


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